All articles
Product·January 8, 2025·1 min read

Identity resolution: the hardest problem in revenue ops

Why deterministic person and company matching is the foundation of any modern GTM stack.

James Rodriguez
James RodriguezHead of Engineering
Identity resolution: the hardest problem in revenue ops

If you've ever tried to answer "who is this person?" across your CRM, marketing automation, and product analytics — you know how broken identity is in most companies.

The traditional approach

Most teams rely on email-based matching with a few fuzzy rules. It works until it doesn't.

What we built

Agent Ai's identity resolution uses deterministic graph matching combined with probabilistic enrichment to give every record a stable, queryable identity.